(3 Hours). Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. The concentration aims to prepare students with the knowledge and skills to pursue careers in a broad range of professional settings including, but not limited to, digital marketing management, social media marketing, marketing analysis, data analysis, marketing consulting, UX design, content strategy, consumer insights analysis, sales management, and product and brand management. MKTG6230. COMM1600. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Principles of Organizational Communication. | Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Includes the use of microphones, headphones, and recording equipment while in our audio lab. (4 Hours). The PDF will include all information unique to this page. Opens New Window. Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. MKTG6210. Introduces students to the basic statistical concepts used by communication researchers. (4 Hours), COMM6608. 360 Huntington Ave., Boston, Massachusetts 02115 Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. Also examines changing marketing practices and roles for businesses as firms and institutions become more socially responsible and ethically aware. General questions . Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. Focuses on research opportunities arising from applications of new algorithms and technologies to generate consumer insights and automate product recommendations; improve privacy-preserving personalization; understand the increasingly complex advertising landscape and smart devices ecosystem; capture and analyze large unstructured data such as biomarkers, geolocation, networks, video, voice, and text in order to improve consumer experiences. COMM2625. Arguing Human Rights. (4 Hours). Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. (4 Hours). Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. Internship in Communication. (4 Hours). MKTG6287. Exposes students to contemporary perspectives on rhetorical theory and its use in society. (1 Hour). Emphasizes ethical considerations involving security, privacy, and fairness. Communication Studies (COMM) < Northeastern University Covers the fundamentals of single-camera field production and the nonlinear editing process. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. BS in Business Administration and Communication Studies Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. (4 Hours). Singles today have no shortage of options when it comes to ways to find a date. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker. Students work with remote video equipment that includes HD cameras, audio, and remote editing equipment. Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. Dean's Research Fellows. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . Research may be behavioral/experimental or quantitative/analytical in nature. Investigates how companies can create customer value through artificial intelligence. A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. COMM2800. Staff Directory - Northeastern University Athletics (4 Hours). | A., Koen Pauwels, O'Connor, P.Journal of Marketing2018, Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-sellingKocas, C., Koen Pauwels, Bohlmann, J. D.Journal of Interactive Marketing2018, Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS ArticlesHulland, J., Baumgartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Delegating Decisions: Recruiting Others to Make Difficult ChoicesMary Steffel, Williams, E. F.Journal of Consumer Research2018, The Changing Bases of Mutual Trust Formation in Inter-Organizational Relationships: A Dyadic Study of University-Industry Research CollaborationsHemmert, M., Bstieler, L., Gloria BarczakJournal of Business Research2017, Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart ProductsVerhoef, P.C., Stephen, A.T., Kannan, P.K., Luo, X., Abhishek, V., Andrews, M., Yakov Bart, Datta, H., Fong, N.M., Hoffman, D.L., Hu, M., Novak, T., Rand, W., Zhang, Y.Journal of Interactive Marketing2017, Customer Engagement in a Big Data WorldAksoy, L., Kunz, W., Yakov Bart, Heinonen, K., Kabaday, S., Villarroel Ordenes, F., Sigala, M., Theodoulidis, B., Diaz, D.Journal of Services Marketing2017, Service Encounters, Experiences and the Customer Journey: Defining the Field and a Call to Expand beyond the Core Service EncounterPaul W. Fombelle, Voorhees, C., Gregoire, Y., Gustafsson, A., Bone, S., Sousa, R.Journal of Business Research2017, Branding Strategies for High Technology Products: The Effects of Consumer and Product InnovativenessTroung, Y., Klink, R., Amir Grinstein, Simmons, G., Palmer, M.Journal of Business Research2017, Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral EconomicsShuval, K., Leonard, T., Drope, J., Katz, D. L., Patel, A. V., Maitin-Shepard, M., Amir, O., Amir GrinsteinCA: A Cancer Journal for Clinicians2017, A marketing perspective on business modelsGatignon, H., Lecocq, X., Koen Pauwels, Sorescu, A.AMS Review2017, Combining big data and lean startup methods for business model evolutionSeggie, S. H. , Soyer, E., Koen PauwelsAMS Review2017, Spillover Effects In Seeded Word-Of-Mouth Marketing CampaignsChae, I., Stephen, A. T., Yakov Bart, Yao, D.Marketing Science2016, Mobile Advertising: A Framework and Research AgendaGrewal, D., Yakov Bart, Spann, M., Zubcsek, P. P.Journal of Interactive Marketing2016, Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideasPaul W. Fombelle, Bone, S. A., Lemon, K. N.Journal of Academy of Marketing Science2016, Defining service innovation, a review synthesisSnyder, H., Witell, L., Gustafsson, A., Paul W. Fombelle, Kristensson, P.Journal of Business Research2016, Identifying Categories of Service Innovation: A Review and Synthesis of the LiteratureWitell, L., Snyder, H., Gustafsson, A., Paul W. Fombelle, Kristenssson, P. Journal of Business Research2016, Mere Measurement Plus: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase BehaviorBone, S. A., Lemon, K. N., Voohrees, C., Liljenquist, K. N., Paul W. Fombelle, Detienne, K. B., Money, R. B.Journal of Marketing Research2016, Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivationHill, K. M., Paul W. Fombelle, Sirianni, N.Journal of Business Research2016, Spare the Rod and Spoil the Child? Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. (4 Hours). sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. Learn Global and Intercultural Communication skills while earning your way to GEO's first Digital Badge . May be repeated once. Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Opens New Window Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. COMM6304. Northeastern University is a private institution that was founded in 1898. Free Speech: Law and Practice. Analyzing Conversations in Everyday Life. College Leadership | Northeastern University College of Professional Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. (4 Hours). Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation. Boston, MA. (3 Hours). Nonverbal Social Interaction. (4 Hours). (4 Hours). Northeastern University Digital Marketing Manager, Paid Media Job in Digital Marketing. | COMM4602. COMM2100. Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. No previous experience in data analysis or programming required. If you have any issues please let us know. The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. COMM3309. Will we ever stop swiping? Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Health Communication Campaigns. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. For general inquiries, please contact our main office: 716 Columbus Avenue Suite 598 Boston, MA 02120 617.373.5718 City and Community Engagement For general inquiries regarding partnerships, events, and volunteer opportunities: 617.373.7666 email Communications For inquiries regarding media, public relations, news, and policies: Northeastern University. Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. Dan Mabery | Vice President for University Relations. Examines how meanings of youth and communication technology shift in relation to one another and to broader changes in society, culture, politics, and the economy over time. Explores the relationships between communication, social identity, and social inclusion. Sex and Interpersonal Communication. Office of the Dean. Offers elective credit for courses taken at other academic institutions. Engaging Customers and Markets. Ethical issues in persuasion are addressed throughout the course. (4 Hours). Northeastern University hiring Marketing, Communications and Events Considers online community dynamics, including formation, governance, conflict, and exit. Home | Northeastern Illinois University Seeks to prepare students for careers that utilize consumer insights to inform managerial decisions. Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. 360 Huntington Ave., Boston, Massachusetts 02115 Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. (4 Hours). Introduces students to interviewing through the application of communication theory. Communication, Technology, and Society. How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? Focuses on in-depth project in which a student conducts research or produces a product related to the students major field. University Relations Team | Northeastern State University Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). Succeeding in the Platform Economy. The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. Communication and Gender. Social Movement Communication. (4 Hours). About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. (2 Hours). (3 Hours). 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. (4 Hours). (4 Hours). Seminar in Communications. Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions. Marketing - D'Amore-McKim School of Business Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Brand & Creative Murphy Gilson murphyuw@uw.edu. Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. (4 Hours). COMM3308. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. (4 Hours). Focuses on the entire sales effort. MKTG6222. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Northeastern University. Communication Studies < Northeastern University Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Further internship details are available in the department office. MKTG4120. Focuses on the fundamental role that communication plays in family life. Communication Studies - CPS (CMN) < Northeastern University Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. (1-4 Hours), COMM4994. Communications, Public Relations & Broadcasting (MBB) 2672 2672: Becca Mitchell . Emphasizes the production and successful interaction with electronic and traditional supportive media. Offers students an opportunity to learn how to implement such approaches in practice. Between the swift advance of technology in the information age, shifting cultural and geopolitical realities, and the constant evolution of messaging platforms and mediums, one thing is clear: The way we communicate as a society is more critical than ever. (4 Hours). (4 Hours). Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. The Business of Entertainment. Marketing and Selling Innovation. Understanding the Platform Economy. Through a series of discussions, screenings, homework writing assignments, and in-class writing workshops, offers students an opportunity to gain the skills to produce commercially viable content. COMM1450. Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. COMM2350. Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement. (4 Hours). College of Social Sciences and Humanities. Offers analytic insight on methods people use to communicate different types of social action through body language. Personalize your path. The official staff directory for the Northeastern University Howlin Huskies Skip To Main . Explores communication theories and concepts as they relate to the interpersonal study of sex, sexuality, and romance. #Black Twitter and Black Digital Culture. Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. Closest T stops: . Business-to-Business Marketing. Opens New Window Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework.
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