This has been one of my favorite blogs, especially this post about diversity in advertising and commercials. Being Educated as much as possible. The only true way to make your feelings known is to actually contact the companies directly & voicing your concerns & issues. SO GROSS!! Maybe this is why advertisers are pushing these social agendas?? If a white person says white power you would im be labeled a racist mainly because hate groups have wrongly kidnapped the term. Strong, smart and other traits are totally INDIVIDUAL traits. I doubt either are accurate. If you watch commercials for Apple, Coke, Lexus, beer, etc youll roughly see 60%+ black, 10% Hispanic, 10% Asian, 10% white (female), 5% white (male/bumbling/background character), 5% other. Bang on, Dennis. . New Jake is the obvious example in advertising, but examples abound in other media, from film and TV to comic books. Corporate ads said Black Lives Matter. But the industry creating them What is going to happen to white children that are not being represented? can allow opinions they agree with but refuse/censor conservative opinions & perspectives they DONT agree with. if anyone wants the stats on these, just ask ..I dont come here often, but will try to check it out when I can, I get what youre saying, Dan, and the stats do back you up. This gap is both unsettling and unacceptable to most of today's consumers. But once again, American Marxism, Mark Levin. This is so far off what is anecdotally obvious to the average TV viewer, that it suggests erroneous data. If the general public only knew how creepy, manipulative, and destructive he is . To your point, Roo91, I tried to find the latest stats for interracial marriages in the U.S. As far as I can tell, about 19 percent of newlyweds today are married to someone of a different race a number thats been ticking up year after year. I hear you, Steve. theres no such thing as reverse discrimination. (Thats what the report says, anyway. 5% are other religions. No, America is not racist. Just rather the observations of someone that knows more about marketing than most people. Also annoying are the interracial couples. yes white males need not applyespecially blonde males racism, discrimination. To some extent, over the years, this was because of the miss-incentives provided by the welfare systems. And no wonder. Always good to hear from you, Robert. American Marxism is a somewhat difficult read due to his command of the American English language, but Levin goes back in history and lays out the beginning foundations of every social and political upheaval we are experiencing now. Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies the most significant growth of ethnic diversity in the five-year history of this report! Advertisers are 'trying too hard' to demonstrate diversity | Daily Mail Online Channel 4 YouGov poll looked at representation of BAME and LGBT communities Broadcaster claims that brands are. The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago. Certainly the George Floyd killing was a catalyst. Levin is probably the smartest, most observant, most literate social/political commentator out there. Neutral is burying your head in the sand. . No, there is something else at work here. But almost every day, we see videos of people brazenly walking in a store or walking up to someone on a sidewalk and just taking whatever the hell they want and walking off with it. [Same goes for Indian Americans the departments led by Indians were the same: 80% Indians, a few whites, a token far East Asian, a token Hispanic, no blacks]. So very well said. unless he is placed beside a Nubian Goddess as his love interest or something. Kobi Ben-Meir, Yalber, Hire more heads of creative agencies and roles. Sorry to hear it. In the UK, white people make up 82%, black people, 3%. I truthfully never paid much attention to skin color and such, but now I am seriously starting to resent the fact that it appears 90% of the people in commercials are black. Last thing the diversity officer in major companies that must approve all advertising is root of the problem. I dont need to be told how smart and strong women are, and how dumb men are. I was not brought up like that. I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair. The bad news is, the people behind all of this will still call you racist. I started to wonder why the vast majority of mixed relationships in ads were black male-white female and not the other way around. I dont see how it couldnt have. But its the talking-about-it part thats hard. (Ok, so sue me or yell at me, Im too old to care.). Diversity in Advertising: A Guide to Inclusion - Maryville Online . A solution might be to use No actors! Were being lied to on an epic scale and if you look at who is in on it there are not a lot of other possible explanations. I never believed one could make chicken salad out of chicken poop, but obviously those individuals making TV commercials believe it can be done. I have no heirs and actually considered it for a moment but the HYPOCRISY of both BLM and the CRT government consultant who gets paid $20,000 for a LECTURE and $250 thousand annually by government. You have it made! Gamers Are Getting Upset Over 'Forced Diversity', But This "Straight . Omgggggg now the woke tards are picking on the NHL? I have to agree with you on your second point as well. Also note that Americans happily and overwhelmingly voted for this black man to be their president. Do the stories you read there measure up to the advertising portrayal? As a blue-eyed blonde woman, I havent seen anyone that looks like me in tv commercials for quite some time. And it is not just advertising. are flooded with open borders watering down the natives. Large advertising companies? Nissan had an ad last year that I found annoying in great part because it had an unmistakably white boy call a black woman mom, but also seemed to be advocating the idea that women are all poor drivers. that detergent is not that good, but that is besides the point. And not only that tell these companies youll be taking your business elsewhere; perhaps to a competitor that doesnt wear its politics on its sleeve. But if fitness ads over present black people some of them may say that they target them because people think that only black people are fat. There were some American actors like Lex Barker and Ken Clarkbig mennot ever going to be mistaken for womenand they went to Europe to work because it was more traditionalmen were masculine and women were feminine (although they also made women-led action movies-Hollywood didnt catch on to this trend except in comedy films). Reflect the realness of your customers in every ad and diversity will naturally follow. Not one person alive in this country today has ever been a slave, or has ever owned a slave. Even then I remember observing how these articles addressed this new future as if it were simply a matter of natural human progression vs the very intentional Hart-Celler Act coupled with our governments refusal to police its border adequately. Not like I am an advocate for blonde men or anything but more just an observation. Could it be the NHL is overwhelmingly white because of demographics, history, and lifestyle choices in large part? They see white erasure in western culture and wonder why. When brand loyalty goes out the window, consumers tend to price shop or product hop, turning most of our landscape into boring commodities. $1000000 to the first mention of a TV commercial with a Filipino actor and no, not Bruno Mars. The reaction by brands and advertisers to George Floyd and the BLM movement has been misguided, disingenuous, and, as you say, laughably transparent. I am amazed that the conversation of this topic has been started. Exactly!! . Again money and power for the rich was behind it money and power was behind slavery and it still is hopefully we will all get past the hate and discontent but, it wont happen by trying to force it. So many have been canceled, deplatformed, or branded as racists for speaking the truth that I think a vast majority are now scared to even engage in the discussion for fear of losing friends, jobs, their reputations, etc. GET THE HELL OUT OF HERE!! This kind of fake, phony contrivance no longer just looks silly its blatantly lazy, transparent, and insulting to everyone. (Quick experiment: Do a Google image search for white family and black family and see what you get.). Its called brainwashing. Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. Very clear & accurate message!! I hope that we can stop going down this road before its too late. Almost an Agenda. Even more so with people of color!! Same with EastwoodDirty Harry throws away his badge at the end of the movieand in other Eastwood filmstheres usually a negative compromise. (Theyre 12% of the population, remember.). I make sure to buy their product. We are headed in the same direction. You might be interested in this article at Real Clear Politics titled Its Time to Acknowledge Anti-White Racism. Check the part where the author notes that the very definition of racism has undergone a radical change (this according to a new eighth-grade education textbook foisted upon students in the Albemarle County (Virginia) School District. Dove soap is perhaps the most prominent example, but there are others. An industry filled with media creators so oblivious to human psychology and so far up their own pretentious asses, most couldnt portray a believable version of reality if their clients corporate profit-sharing plans depended on it. Im pretty sure we have the George Floyd BLM protesters to thank for this. Watch any 80s teen movie and the villain is a rich blond kid while the hero is a dark haired, probably Italian from the wrong side of the tracks. Is it some sort of long-overdue come-uppance for having built the modern world we live in today? I always enjoy your comments, Criswell, and this may be your best yet. Are Modern Ways Of Introducing Diversity Forced? And I certainly find it curious how everything has exploded all at once. And they think they can fix racism by depicting black people as cultured, educated, successful, and harmless. Make sure your voice is heard. And yet we cant say Merry Christmas. Forced Diversity is a buzzword thrown by bigots to rationalize critiques against works featuring diverse people on the merit that diverse people make a work "worse." Not cancel culture. I suggested it as further reading for all. Sometimes it is important to intentionally choose a diverse group, but keep the balance so you dont color-wash your efforts. When whites came to America the Indians had slaves, they killed other tribes and made slaves of the women and the young. Once in college and law school there were special tutorial programs for every race but white. The FOUNDER of BLM just purchased four homes over a million dollars FOR PERSONAL USE! Just last week, I tried playing the demo for a long-awaited Nintendo video game called Splatoon, which sees cute little squid characters shooting brightly colored ink at each other in a battle to paint the most territory. Agreed, Dave. It reminds me of an episode on the series Community in which the college mascot wore a tan jumpsuit that covered it head to toe because of the hype about college mascots offending people we will soon have a neutral society, everyone will be light brown. There was a poll released recently that found that nearly a third of the American population felt that they would have to take up arms against the government (ironically, I post this on July 4th). Anti-Aryan Im guessing. Facebook is as unreasonable as Twitter, its just more successful because, despite his many other flaws, Zuckerberg bears a slightly closer resemblance to a book than Dorsey or those now in charge at Twitter ever did. But to look at these commercials youd think that 90% of the country was black and theyre only casting commercials to reflect the demographics. And Id still love to whack Mark Fuckerburg with a 36 axe handle every time I see his punk-assed smug mug. Sooooo, does this mean we can put systemic racism in America to bed now? (Hello, New Jake from State Farm.). CBS has publicly stated that its reality shows will feature 50% non-white participants. find one blue eyed blonde male on tv or movies anymore. Any time you want to get together and teach Mr Fuckerburg a lesson in humility just say the word. I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole. Hey, Im all for fairness and equity, but youre right this is out of control. A group of atheistic supporters of chaos to brainwash and control all human society. I actually cut cable years ago and just stream and make sure I pay extra to stream commercial free because honestly the whole thing is stupid and it feels like Twitter sponsors everything on TV these days. I dare say it has produced more comments than any of your other blogs. They say there is no war on Christmas. I havent noticed, but Ill be sure to listen for it now. If enough people are dissatisfied with the ads they should quit purchasing that companys products and thus let them know how they feel. Rob, you have started a firestorm with this subject. They dont and they shouldnt. As a fellow white male who judges others by the content of their character rather than the color of their skin, and who has worked his ass off to get where hes gotten, I agree: the endless portrayals of white men as stumbling, bumbling fools and the foils for characters of other races in advertising is insulting, unfair, and perpetrated by hypocrites. In fact, 67% agree that it is important that the companies they buy from celebrate diversity of all kinds. Im curious if people feel I am I wrong for stating this comment the way I did? On YouTube Ive got the remote ready as soon as they say I can skip ads and usually have the sound down and am looking away at my laptop until its over, but still. EVERY commercial is mostly blacks. sorry that seeing non-whites on your tv makes you angry, Hitler. Are they terrified of being called out as racists? Not one white male in the signage. Alas, the way advertisers misrepresent their audiences insults us all. Finally, if a sum of money is all it takes for someone to get over something, thats called a bribe. Although blacks have made inroads into white suburbia, the blacks in most commercials have mostly been dyed lily white by Madison Avenue. And I dare say that all but one or two comments have been from people who agree with the premise of the post boiled down simply, that blacks are conspicuously overrepresented in U.S. television commercials at the expense of other racial groups, and that todays advertisers are duplicitous asshats whose anti-white and anti-white male agendas are driven by propaganda either their own programming, or a desire to program others. Same could be said about Trump supporters or super Libs or gays or > insert whatever group. And I have to remind myself, this is advertising were talking about. And Im sorry, but stuff like gender fluiditywhere I read many times that these folk sometimes feel like they want to be female, and other days, they feel like they want to be male. And I 100% agree with what you said about the relationship between art, truth, and propaganda. And yeah, all this emasculating of males is clearly entirely the fault of the feminist movement I detest these kind of women. Companies purporting to care about progressive values are really doing nothing more than striking a superficial pose meant to signal virtue while distracting from any companys true motive: financial gain for shareholders.. Not sure what the solution is. They want us at each others throatsas they work towards their planned paradise on earthwith most of us cattle (their word, not mine) eliminated. Enough with their double standards crap. Thank you for writing this article! Kris, thanks for writing and do take care. Last June, members of the advocacy group Three's a Crowd (TAC) sought to actionably reduce systemic racism and create equity in advertising with the "In for 13" initiative, a three-year promise. While I agree with most of the above comments, I feel the old mantra comes to mind follow the money.. It is time to stop pandering to the blacks and instead push them toward taking their place in America as productive Americans who contribute to society instead of taking from it. Yes, just like race, the mouth-breathers behind all of these so-called equity movements have gone way overboard with regard to the representation of womens bodies. I dont know how any young women these days can even be attracted to the opposite sex anymore since there seems to be nothing but a slightly more boyish version of themselves to choose from. A rudimentary familiarity with basic crime statistics would open a lot of peoples eyes, if they werent so farking stupid. At the end of the day the only ones who really care are probably actors who no longer get called for commercials. What bothers me is that its not just a plethora of blacks, its an over-representation of all minorities. Why are there commercials that mention the term baby daddy? For instance, when men are in ads they are in the periphery unless its a couple then its a black male and a white woman. All White men are portrayed as stupid, and now all smart funny characters are all POC. Its great to hear from someone with marketing knowledge who isnt drunk on the Kool-Aid. Its a good question, Bill. ANA. blacks commit crime at higher rates Have you seen Zucks Avatar? They need to work with the police and clean up their own communities. Thanks, Michael. Based on U.S. Census data, a commercial with 10 actors should have: 6 whites, 2 Hispanics, 1 black, 1 . These fatherless children become bitter adults that seem to want to exact their revenge now through these various culture and media outlooks, but sadly this perpetuates the cycleAll the while deteriorating a consumer landscape that has less money, less confidence, less curiosity, lower critical thinking skills, less innovation and less resilience when confronted with challenges and uncomfortable topics. It would seem that racism is alive and well, and Im not just talking among white people. Which we all know is no where close to being true! https://en.wikipedia.org/wiki/Uncle (no picture! etc.not racism, but facts that prove their babble crap are myths Make An Ongoing Commitment To Diversity, While shopping with my 13-year-old, she told me that her friends will shun brands that rainbow wash their message during Pride Month. And insulting not only to our cultures, but to our intelligence as well. Not to mention the actual equipment all a financial burden on the parents. Is this some sort of mad over-correction from that year when someone noticed that there were no black actors or movies nominated for the Oscars? Im still postulating. In the 1940s, certain studios would have a black janitor who sacrifices himself for the white male hero. Congratulations for exposing what has been obvious to me but taboo to speak about if one is a white male. Its a combination of pandering toward certain races and genders . Messed around with Boolean operators for awhile, but Google had zero wisdom. The neighbors are all black and mixed race. I've seen ads with literally theres one east asian, one south east asian, one white, and one black. . Apparently no one has ever wondered about this before. I am talking about the pharmaceutical companies that are behind most of those senseless shootings and violence. Portrayed white women, and men and women of color. When an ad appears to be pushing an agenda harder than it works to sell a product or service, then its no longer advertising its propaganda. Thanks for your comment! Once youve determined how youd like to improve, tap into the many new resources out there, such as Vices gender-inclusive stock photo library and the Conscious Style Guide, a guide for helping writers use more inclusive, mindful language.
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